Campaign toolkit

The ‘Ready to Pass?’ campaign encourages learner drivers to:

  • adopt behaviours that will have a positive effect on their pass rates
  • have a better understanding of what it means to be ready for their driving test
  • assess their readiness and, if they are not ready, encourage them to delay their test

In this section you can find out about:

  • the insight that was used to design the campaign
  • how you can use and support the campaign if you’re a driving instructor
  • the resources that are available to promote the campaign

Next page:

Campaign insight

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